LANEIGE Boutique finally opens at Senayan City!
Hi Inspiring people!
Laneige Indonesia 2nd store opens at Senayan City, Jakarta. In Indonesia, we can find Laneige product at the mall kiosk inside Sogo, etc. But, Laneige start to have their offline store. Their 1st offline store is in Pondok Indah Mall (I was there too). In Pondok Indah Mall Store you can find i-pad which can show virtual make up with Laneige product. But in Senayan City store you can find the first "Beauty Finder" Laneige in Indonesia.
Laneige Senayan City store is bigger than Pondok Indah Mall, and other stores. It located in front of big stiletto-escalator, beside Sephora. It's a good location since the red-stiletto-escalator is Senayan City trademark. This store concept is full of blue, white and fuchsia. It's clean, minimalist, modern. Let's find out inside the store.
1. Beauty Finder.
You can check your skin moist, sebum, elasticity, pore, acne, wrinkle, sensitivity, melanin and Laneige recommended product for you. I ever tried this kind of skin test before in SKII and Artistry. The Laneige skin test device is more simple, modern, light, and small. The device looks like an infrared thermometer with a tablet. The beauty consultant will scan your skin with the infrared-thermometer looks like a device; then you can see the result in the tablet. It's swift, but sadly you can't print out the result.
Pro: the device is small, and you can put it in any place.
Cons: the location of the device is somewhat hidden. And because the device is small, it's not fair to judge all the skin face into a little spot. And my result is not quite right. Like when I tried SKII and Artistry skin test, I always got the result that my skin is really hydrated. But in Laneige test result my skin is really dried. Maybe the standard of hydration in Korea is too high lol. The storekeeper is still a newbie also she looks nervous and not detailing much about the skin condition to the customer. But I hope when I come there again, it'll get better.
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2. My Customize Lip Sleeping Mask.
I totally in love with this rainbow wall spot. This spot is where you can customize your Laneige Lip Sleeping Mask. First, you can choose your favorite scent, then choose your favorite sticker. It looks so fun, but I'm not trying it yet. I want that rainbow polka dot in my dream room. But never tell me to clean them up, because I know it'll be challenging. Especially if you have a husband like Young Jae in Full House Korean drama.
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Another thing that makes Senayan City store different with Pondok Indah Mall store is they sell Laneige travel size and smaller size too, which I have not found that in Pondok Indah Mall store.
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I'm so excited about this opening store because they will give IDR 200K voucher for the first 50 visitors. Like... wowww! Laneige product price in Indonesia is around IDR 100k - 1.000K. It's quite pricey in Indonesia. And they don't have much travel size product, so it makes me lazy to buy their product. Even though I ever tried their Lip Sleeping Mask, Water Sleeping Mask, and White Dew Milky Cleanser. Then, finally, I got a voucher. I choose to buy Laneige Vitamin Brightening Cleansing Water (travel size), Perfect Pore Cleansing Oil (travel size), and Water Sleeping Ball. Can you guess how much I pay that? It's only IDR 20k because of the voucher. Not finished yet, Laneige gives me Sleeping Mask Lavender sachet and Fresh Calming Trial Kit for the new member. Yes, finally I join their membership to get this Trial Kit lol. I will write the products review later.
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D-1 before Laneige Senayan City store opens for public, Laneige Indonesia team held private tour and discussion with Majalah Gadis. They invite around 20 Gadis Sampul girls (the next cover girl in Majalah Gadis magazine). And the Laneige team introduce their new product (in Indonesia): Laneige Water Bank Moisture Essence and Hydro Essence.
The difference between Laneige Water Bank Moisture Essence and Hydro Essence only at your skin type. Moisture Essence for oily and combination skin, and Hydro Essence for dry skin. I don't buy them because I still have my moisturizer.
I thought Laneige Indonesian target market is woman & man in 20s - 40s. But when I saw they invite Gadis Sampul which their age around 17-20 years old, Laneige social media color theme, and store interior, I think Laneige Indonesia change their target market into a teenager. Am I right?
The last but not least, Congratulations Laneige Indonesia!
Xoxo,
Honespire.
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